Seoul Sides: The Best of Korea's Compelling Capital
Seoul's mastery of soft power has propelled it to become one of the most sought-after destinations in Asia. From its distinct cuisine to its impactful presence in fashion, cosmetics, technology, and music, a palpable sense of national pride permeates every aspect. These diverse elements create an exhilarating blend. Here are five of the best ways to immerse yourself in the energetic pulse of South Korea's vibrant capital.
SEOUL SIDES: THE BEST OF KOREA'S COMPELLING CAPITAL
Seoul's mastery of soft power has propelled it to become one of the most sought-after destinations in Asia. From its distinct cuisine to its impactful presence in fashion, movies, television, cosmetics, technology, and music, a palpable sense of national pride permeates every aspect. These diverse elements create an exhilarating blend. Here are five of the best ways to immerse yourself in the energetic pulse of South Korea's vibrant capital.
LIVE A DAY AS A K-POP STAR
K-pop Recording Studio
Korea's knack for creating compelling pop music for a worldwide audience - and high quality music videos - has emerged as one of the country's most effective flexes. Visitors can enter the K-pop world during their time in Seoul courtesy of a music and glamor-filled day. After a night’s rest at the Four Seasons Seoul you will begin the day with a K-style makeover to emulate famous K-pop stars. Then, step into the limelight with a professional photoshoot, striking poses as a K-pop idol guided by a photographer. Continue the pop-themed adventure with a visit to a famous K-pop agency where you will embark on a guided tour of the agency, gaining insight into the rigorous process of cultivating K-pop sensations. Afterwards, seize the opportunity to record a track in a professional studio, or enjoy coaching in K-pop dance moves from a real backup dancer to several Korean star idols and groups.
HAVEN FOR HEALING
Sulwhasoo Spa
Korea has become a byword for beauty treatments. For years, experts have considered Korean skincare to be the gold standard of quality and efficacy. Top Korean brands include Innisfree, Missha, and — at the highest end of the luxury scale — Sulwhasoo. The latter brand also offers some of the country's most exquisite pampering experiences at its Seoul spas. Remote Lands will arrange for you to pair a treatment at Sulwhasoo’s Gangnam spa with some retail therapy on Garosu-gil and Cheongdam streets, known for their stylish fashion boutiques and upscale shopping. Health and beauty are national obsessions offering numerous opportunities for visitors. If you prefer the outdoors, Koreans believe that hiking in nature is one of the keys to longevity, and fantastic walking trails can be found in destinations like Bukhansan National Park. Another top wellness option is jjimjilbang (traditional spas), a truly revitalizing and authentically Korean experience.
PLENTIFUL SEOUL FOOD
Jungsik's Truffle Gimbap
Seoul, unsurprisingly, is the nexus of Korea’s culinary scene. In the capital, its gastronomic offerings reach its apogee in numerous highly-acclaimed dining environments. Restaurants such as Ryunique—where chef Tae Hwan Ryu references Japan, Spain, Italy, France, Australia, and Korea in his bold flavor concepts—and Jungsik, rated among Asia's very best venues, embody the creative energy in Seoul's culinary scene. Other notable names include Michelin-three-starred venues such as Gaon, La Yeon, and Mosu. At Mosu, chef Sung Anh majors in "innovative contemporary food." Take, for example, his signature abalone taco featuring fresh Korean abalone that's been tenderized and massaged (instead of steamed), gently smoked for a subtle richness, and cradled in a crispy soybean shell. Gaon is focused on delivering high-quality Korean cuisine that nurtures and follows the aesthetics of Korean traditions and culture.
CLOAKED IN TRADITION
Traditional Korean Dress 'Hanbok'
Seoul’s spectrum of colorful encounters finds reflection in hanbok, Korea’s vivid national dress. These outfits boast a rich array of hues and elegant patterns, often mirroring the wearer's social standing or the significance of the occasion. For women, the ensemble comprises a jeogori (jacket) and chima (skirt), while men wear a jeogori with baji (pants). In Seoul's Bukchon Village, travelers have the chance to journey back in time by donning these traditional garments. This immersive experience allows for a deep dive into Korean culture and history while strolling amidst Bukchon's meticulously preserved hanok (traditional Korean houses). We can even arrange for a professional photographer to snap you at several of Seoul's most photogenic historical sites including Gyeongbokgung Palace, as a lasting momento of your exciting trip.
SO MUCH AT STEAK
Majang Meat Market
Japanese Wagyu proponents might beg to differ, but many gastronomes would insist that the finest beef in the world is the meat that comes from Korea's hanwoo cattle. Cuts are known for their high marbling, beefy flavor, and slightly sweet aftertaste. Connoisseurs say that it has all the flavor of a prime beef cut without the excessive marbling (and fat) of Wagyu. One of the best spots to get acquainted with the meat is at Majang Meat Market, a temple of beef that offers hanwoo of all cuts and parts. Amidst the bustling stalls and aromatic corridors, patrons can explore a wide selection of premium cuts. Engaging with local vendors provides insight into the art of selecting and preparing hanwoo beef. For a delicious gourmet dinner, savor a premium hanwoo beef feast at Samwon Garden, a top option for Korean BBQ, and close out the evening by cocktail hopping around highly rated bars like Charles H and Alice Cheongdam.
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