Hallyu, the Korean Wave, has washed over the world in the past decade. This global phenomenon of South Korean pop culture increasingly influencing the mainstream is seen in everything from Korean dramas on Netflix, K-pop artists on the airwaves and billboards, and Korean fried chicken and BBQ landing on menus, to must-have Korean skincare and cosmetics. This four-day trip takes you to the heart of the action where it all originated, Seoul, where you will discover the depths of this industry that delivers picture-perfect entertainment. Under the tutelage of the industry’s top experts, you will dance, sing, and transform into a K-pop star — and star in your very own music video. Along the way, you’ll snack through food streets, pick up the latest skincare and fashion at mega stores and boutiques, take in the Instagram-able youth culture, and peruse the finest Seoul’s high-end neighborhoods can offer.
This itinerary is an example. It’s designed to inspire you and provide you with thoughtfully curated
ideas. You can choose to do this exact itinerary or completely personalize it. All trips are