72 Hours in Seoul
Seoul’s soft power has helped it become one of Asia’s most visited cities. A strong sense of national pride can be detected in everything from the country’s unique cuisine to its influential fashion, cosmetics, technology, and pop music. These often-contrasting elements make for a totally unique place to visit. Here's how to ride the Korean wave in its compelling capital over three days.
A SHORT BREAK WITH SEOUL: 72 HOURS IN KOREA'S COOL CAPITAL
Seoul’s soft power has helped it become one of Asia’s most visited cities. A strong sense of national pride can be detected in everything from the country’s unique cuisine to its influential fashion, cosmetics, technology, and pop music. These often-contrasting elements make for a totally unique place to visit. Here's how to ride the Korean wave in its compelling capital over three days.
Over the coming weeks, we'll be showing some of our favorite things to do in Seoul on our Instagram page, which you can follow here.
DAY 1:
DDP, Dongdaemun Design Plaza
Seoul’s contemporary art scene is strong and getting stronger. Start the day by visiting the Leeum Museum of Art (main image), where you can admire a diverse collection of contemporary artworks. After exploring at your leisure, sample delicacies like pajeon (savory pancakes) and tteokbokki (spicy rice cakes) at the bustling Gwangjang Traditional Market. Next, visit the iconic Dongdaemun Design Plaza, renowned for its striking futuristic architecture and contemporary art exhibitions. Traditional Korean culture is to the fore at The Sool Gallery where rice wine tastings are a highlight. In the evening, the Myeongdong district buzzes with youthful verve. Here you can browse skin care salons and shop for skin care products from top-name cosmetics brands. End the day by visiting a traditional pojangmacha (street food stall) and a makgeolli bar, where you can enjoy shots of the milky traditional rice wine.
DAY 2:
Hanwoo beef at Samwon Garden
After breakfast at the Four Seasons Seoul, begin the day with a visit to the beautiful Bukchon Hanok Village, where you can try on hanbok (traditional Korean clothing) and peruse the traditional architecture. Next, head to the Majang Beef Market, a renowned destination for hanwoo beef, fast gaining international acclaim for its exceptional quality and flavor. Afterward, visit the Starfield Library, an architectural marvel located within the upscale COEX Mall. In the afternoon, Garosu-gil and Cheongdam streets in Gangnam are known for their stylish fashion boutiques and upscale shopping. After strolloing the streets, indulge in a luxurious spa experience at Sulwhasoo Spa, renowned for its high-quality skincare products. For dinner, savor a premium hanwoo beef feast at Samwon Garden, a top option for Korean BBQ, and close out the evening by cocktail hopping around highly rated bars like Charles H and Alice Cheongdam.
DAY 3:
K-Pop: recording in a professional studio
There’s a K-Pop theme to the final day in Seoul. Start by undergoing a K-style makeover, where you can transform your appearance to resemble well-known K-pop stars. Participate in a photo shoot where you can pose as a K-pop idol under the guidance of a professional photographer. Continue your pop-themed journey with a visit to a renowned K-pop agency such as YG, SM, or JYP. Take a guided tour of the agency and learn about the hard work that goes into the process of molding K-pop stars. After learning the ropes, you'll have the chance to record a track in a professional studio. Next, make like chunky K-pop star, Psy, and indulge in a refreshing bingsu (shaved ice) dessert in the hip Ikseondong neighborhood. Wrap up a memorable trip in delicious style at MICHELIN-starred venues such as Gaon, La Yeon, Mosu, and Jungsik.
THE PERFECT COMBINATION
Busan Gamcheon Culture Village
Seoul is far from the only draw in Korea. Indeed, the country’s bijou size makes it easy to combine the capital with other top destinations such as Busan — known for its beaches, mountains, temples, and seafood — and the wellness island of Jeju off the south coast of the country. It’s a short hop from Korea to Southeast Asia, making countries like Vietnam, Thailand, and The Philippines an easy option for a twin-pronged holiday.
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