Al Ula

Al Ula, home to Saudi Arabia’s first UNESCO World Heritage Site, sits deep in the desert in the northwestern region of the country. It is an area rich in historical and geographical significance, an ancient city that once sat at the crossroads of the Silk Road and the Incense Route. The draw to this remote destination is its remarkable natural rock formations and canyons, extensive and varied pre-Arabic rock art, immaculately preserved tombs built more than 2,000 years ago by the Nabataeans, Al Ula’s own ancient walled city packed with mud-brick and stone houses, and the expanse of wild desert landscape ripe for adventure. In 2019, Crown Prince Mohammed bin Salman launched the Al Ula vision which features a sort and nature reserve called Sharaan, as well as the establishment of the Global Fund for the protection and revitalization of the Arabian Leopard. 


A handpicked selection of experiences endorsed by our experts. If you can’t see what you’re looking for, let us know, as our extensive network of local contacts can open many doors.

Elephant Rock

One of the most recognizable natural rock formations in Al Ula, the Elephant Rock resembles the animal of its namesake and stands at a height of 170 feet.

Alula Old Town

Once a bustling oasis town with nearly 900 homes and five town squares made up of mostly mudbrick and stone, much of the abandoned ancient Deira’s structures still stands and is now an archaeological site. Visitors can tour the maze-like town and enjoy views of AlUla Castle.


Hegra, also known as Madain Saleh, is a large conserved site of the civilization of the Nabataens, similar to its more famous sister Petra in Jordan. Hegra features well-preserved monumental tombs, inscriptions, and some cave drawings, and is a UNESCO-listed Heritage site. Impressive large red sandstone outcrops bear ornate decorated facades that mark clusters of tombs inside. Increased tourist infrastructure has allowed more access and opportunity to discover this ancient city.

Princess Noura Farm

A family favorite, the Princess Noura Farm invites guests to explore the fruit plantations, drink Arabic coffee with royalty, taste fresh dates, and interact with farm animals.

AlUla Fresh

Take in the mountain air and enjoy the fruits at AlUla Fresh, a farm where visitors are welcome to pick fruit off the trees to take home or turn into juice. While here, learn how to farmers managed to create thriving plantations in the harsh desert landscape.

Musa Bin Nusayr Castle

Dating back to the 6th century BC, the castle is the oldest building in Old Town Al Ula and was built to defend its town. After ascending more than 300 stairs to the top, the structure offers a view of the labyrinthine town around it. The castle was named after the Arab Muslim leader that resided there.

Harrat Uwayrid

North of Al Ula is Harrat Uwayrid, one of several basaltic volcanic fields in western Arabia, where visitors can enjoy the stunning scenery of the rugged terrain and various valleys.

Saudi Arabia Regions

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Al Ula Itineraries

Classic Saudi Arabia

7 days / 6 nights
Price Per Person
From $17,500
See Itinerary

Cross Country Saudi Arabia: Riyadh to Abha

13 days / 12 nights
Price Per Person
Enquire for price.
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Preferred Hotel

Aman Al Ula

Al Ula, Saudi Arabia

Luxury hotel group Aman has announced its plans to open three properties in Saudi Arabia in 2023. There will be a tented camp and two resorts, all in the Al Ula region, granting guests sublime access to this extraordinary area and its UNESCO Heritage Site.
Preferred Hotel

Banyan Tree AlULa

Al Ula, Saudi Arabia

A retreat nestled in AlUla’s serene Ashar Valley, the Banyan Tree welcomes guests to 47 tented villas that blend luxury and sophistication with its mesmerizing desert landscape. The accommodation ranges from spacious one to three bedroom villas, dressed in terracotta walls, muted desert tones, Nabataean-inspired designs, and locally sourced handicrafts. Most villas feature a private pool and fire pit. Covered with sand-colored canvas, the villas fit seamlessly into its landscape of sand dunes and red stone mountains. Leaving a light footprint, the boutique resort’s other facilities include a secluded Rock Pool, a Health Center, and two dining venues offering Thai and local cuisine. Immersing guests in the locale, the property offers exclusive outdoor treatments, nomadic chef’s tables, active adventures, and private events staged in spectacular settings. The Banyan Tree AlUla is located approximately 30-minutes’ drive from Al Ula airport.
Preferred Hotel

Habitas AlUla

Al Ula, Saudi Arabia

The Habitas Al Ula is an upscale adults-only hotel that brings luxury living to Al Ula in an eco-friendly manner. The property sits within the desert canyons of the Ashar Valley, surrounded by sandstone cliffs and palm groves. Scattered across a vawst swath of sand are 96 villas, each with well-appointed terraces, across three tiers: premium Celestial villas, Alcove villas, and Canyon villas. Each villa is sustainably-designed to embrace the natural surroundings and take advantage of the scenic canyon views. Complimentary e-bikes are parked by each suite, inviting guests to explore the property and beyond. The restaurant, Tama, practices sustainable agricultural methods and brings eco-consciousness into its local dishes. Other facilities include a yoga deck, wellness and fitness centers, and a swimming pool. In addition, the hotel facilitates programs for guests such as canyon trekking, meditation, and a weekly outdoor cinema screening featuring regional cultural films and documentaries.
Preferred Hotel

Sharaan Resort

Al Ula, Saudi Arabia

The much-anticipated Sharaan Resort is slated to open in 2024, elevating the standard of luxury accommodation and tourism infrastructure in the Al Ula region. Designed by French star architect Jean Nouvel, the resort is envisioned to be a modern architectural masterpiece while also celebrating and drawing from the “lines and the genius of the Nabateans.” The architecture aims to showcase and preserve the beautiful and unique natural setting and the area’s cultural heritage. The resort will feature 40 suites, pavilions, and villas, and will be located in a valley deep inside the Sharaan Nature Reserve, especially chosen for its dramatic landscape of high cliffs, rocky plateaus, and spectacular sand dunes.
Shaden Al Ula

Shaden Al Ula

Al Ula, Saudi Arabia

Nestled against a magnificent red-rock outcrop of the Al Ula valley, Shaden Resort is a top choice in the area, offering a clean and comfortable stay amongst a beautiful mountainous landscape. The property offers 121 tented-bungalow rooms and villas that each come with private patios and access to a central pool and lounge and equipped with modern conveniences. Some units have private pools and kitchenettes. The main restaurant offers a variety of cuisines, from regional fare to seafood, Indian, and steaks.

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